New York Excelsior is New York's first professional esports team and one of the founding franchises of Activision Blizzard's Overwatch League representing New York, New York, United States. The Excelsior competes in the East Division. ... The team name is often shortened to NYXL.

I was extremely involved with NYXL from their inception where I moved to LA for 6 months to work with them solely, crafting their style and online presence. I created best in class content for them ranging from announcement videos to interviews to day in the life content. I worked closely with all of the players on a day to day basis. I brought in millions of views online and grew their YouTube from 0 to around 40,000+ subscribers.