Corporate videos are versatile tools, serving purposes such as promoting the company, communicating new initiatives, fostering investor and stakeholder relations through financial reports, facilitating employee training and recruitment, sharing client testimonials, and disseminating media releases on corporate social responsibility, brand partnerships, or new product lines.
In decision-making, a confidence boost is key. Testimonials, more impactful than brand reassurance, make choices feel safer. 'Word of mouth' remains potent, and modern testimonials are engaging, shareable, and authentic, addressing precisely what customers need to know for informed choices.
A recruiting video sets your company apart, showing its vibrant culture and growth opportunities. This powerful tool accelerates hiring, attracting quality candidates who align with your values. Beyond recruitment, it shapes a strong employer brand, presenting your company as not just a job but a meaningful career, making it a strategic investment in your company's future.
Explainer videos simplify communication, conveying key messages through narrative and visuals for enhanced audience understanding and engagement. They showcase a brand's comprehension of audience needs, highlighting product benefits and correct usage. With versatility and easy sharing, these videos significantly contribute to marketing strategies, reaching wider audiences.
First we jump on a call where we learn about you and your company along with the project you have coming up. We then start to concept ideas to provide the perfect solution for you. After this we provide a rough quote of how much we expect it to cost.
Once we have our idea in place we go into pre-production where we cost up all the specifics and start booking things in and developing things like call sheets, shot-lists, interview questions and anything else we may need.
Come shoot day we get our team together and jump into gear. Sometimes its a large crew with logistics to consider and sometimes its a one man band running the show. Whatever it is you can rest assured we'll capture everything we need and make it look damn good.
Once we have all of our assets we jump head first into the edit. We start by finding music then pulling out those moments of gold. We get the cut in top form and add in sound design, motion graphics and finish with a grade. We then send off the first version for your feedback.
Once the video is signed off, we export the finished pieces in all the aspect ratios that you need (typically 1x1, 16x9 & 9x16) so the videos display perfectly wherever they end up!
Queue the reaction above!